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STORY

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The Heart & Soul of Yorkshire

The project is all about reflecting back on South Yorkshire's proud industrial heritage of coal, steel and cutlery that became world renowned.  At the same time, it is about being realistic of the present, and optimistic about securing the region’s place back on a global stage.

Through collaboration and dedication, the project aims to design and construct this iconic landmark as a symbol of pride and resilience for the region. The goal is to engage with the community, raise awareness, and secure the resources needed to bring this project to fruition. By working together, the region can create a meaningful and lasting tribute its industrial heritage that will inspire generations to come.

The Place

​Gateway to South Yorkshire

Ideally next to amenities

Suitable building land

Easily accessible

The Design

4.5m Model

Proof of Concept

Full scale design

Marry with building

The Funding

Find wealthy benefactor

Public Sector Funding

Detailed Costings

Public Auction

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01

What is needed to bring the Yorkshire Icon to life?

  • Community Engagement: Engage with the local community and stakeholders to generate excitement and support for the rebranded Yorkshire Icon. This could involve organizing events, workshops, or online campaigns to raise awareness and gather input from the public.

  • Publicity and Marketing: Develop a comprehensive publicity and marketing strategy to promote The Yorkshire Icon regionally, nationally, and potentially internationally. Utilise social media, press releases, advertising, and other channels to reach a wide audience and highlight the sculpture's significance.

  • Partnerships and Sponsorships: Seek partnerships with local businesses, organisations, and government agencies to secure funding and resources for promoting and maintaining The Yorkshire Icon. Explore sponsorship opportunities that align with the sculpture's themes and objectives.

  • Maintenance and Preservation: Establish a plan for the ongoing maintenance and preservation of The Yorkshire Icon to ensure its longevity and continued impact. This may involve regular inspections, repairs, and conservation efforts to protect the sculpture from environmental damage and wear over time.

  • Education and Interpretation: Develop educational materials and interpretive signage to enhance visitors' understanding of The Yorkshire Icon's historical and cultural significance. Offer guided tours, educational programs, and multimedia resources to engage visitors of all ages and backgrounds.

  • Accessibility: Ensure that The Yorkshire Icon is accessible to all members of the community, including individuals with disabilities. Implement measures such as wheelchair ramps, braille signage, and audio descriptions to make the sculpture inclusive and welcoming to everyone. Sustainability: Incorporate sustainable practices into the management and promotion of The Yorkshire Icon, such as using eco-friendly materials, minimizing energy consumption, and promoting responsible tourism practices.

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02

What are the motivations behind establishing the Yorkshire Icon?

  • Cultural Preservation: The Yorkshire Icon represents a significant aspect of the region's cultural heritage, specifically its industrial history. Promoting and preserving the sculpture will honor and safeguard  Yorkshire's rich cultural legacy for future generations.

  • Community Pride: Celebrating The Yorkshire Icon fosters a sense of pride and belonging amongst the residents of Yorkshire. It serves as a symbol of collective identity and resilience, uniting communities across the region in appreciation of their shared history and heritage

  • Tourism and Economic Development: The Yorkshire Icon has the potential to attract visitors from near and far, contributing to local tourism and economic development. Promoting the sculpture as a visitor attraction, will stimulate economic activity in the surrounding area, supporting businesses and creating job opportunities.

  • Promotion of Arts and Culture: Supporting public art initiatives, like The Yorkshire Icon, promotes creativity, artistic expression, and cultural exchange. It encourages engagement with the arts and fosters a vibrant cultural scene in Yorkshire, enriching the lives of residents and visitors alike.

  • Symbol of Resilience: The Yorkshire Icon embodies the spirit of strength and determination that characterises Yorkshire's industrial heritage. By Celebrating the sculpture, will pay tribute to the hardworking individuals who contributed to the region's success and resilience in the face of adversity.

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03

What will be at the end of realizing the project?

  • Iconic Symbol: The Yorkshire Icon will stand as a prominent and enduring symbol of Yorkshire's cultural heritage, and industrial legacy, and its potential in the 21st century. It will serve as a visual representation of the region's strength, pride, and identity, recognised and celebrated by residents and visitors alike.   

  • Community Engagement: The project will foster greater community engagement and participation, bringing together residents, businesses, and organizations in support of a shared vision. It will strengthen bonds within the community and promote a sense of ownership and pride in local cultural assets.

  • Visitor Destination: The Yorkshire Icon will attract visitors from near and far, drawing attention to the region and stimulating tourism-related activities. It will become a must-see attraction for tourists interested in exploring Yorkshire's history, culture, and landmarks, contributing to the local economy and supporting businesses.

  • Cultural Legacy: By promoting and preserving The Yorkshire Icon, the project will contribute to the preservation and promotion of Yorkshire's cultural legacy for future generations. It will ensure that the region's rich history and heritage are celebrated and remembered, leaving a lasting legacy for years to come.

  • Inspiration and Education: The Yorkshire Icon will serve as a source of inspiration and education, sparking curiosity and conversation about Yorkshire's industrial past and its significance for the present and future. It will provide opportunities for learning, reflection, and interpretation, enriching the cultural landscape of the region.

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